The Evolution of Consumer Privacy in 2020

The start of a new year is usually associated with change, resolutions, and personal development, and the beginning of this year brought some major changes in the area of consumer privacy with the California Consumer Privacy Act (CCPA), which was signed into law in 2018 and went into full effect on January 1, 2020.

The CCPA includes a few key provisions, including rules about disclosure of data collection, compliance with requests to delete consumer data, and the right of consumers to opt out of data collection entirely. Though it’s still very early days in terms of seeing how businesses will comply and how the government will punish those that fail to do so, the CCPA may very well be a harbinger of legislation and regulation to come.