Category Archives: Emerging Technology

Robotic Process Automation, or RPA, is helping to transform businesses in a whole host of industries by powering the automation of the repetitive tasks that commandeer employee focus and time better spent on more complex work. In this article we’re going to dive into the subject of robotic process automation, covering what its benefits are […]

Chatbot technology has the power to revolutionize the customer service experience. These bots are always available and they can access and process information far faster than humans can. They are, however, still developing and improving, and there’s more that needs to be done before they can fully win the trust of consumers. How consumers feel […]

In the healthcare context, the amount of patient data being generated continues to balloon with every passing year. Such huge swaths of data, unimaginable a few decades ago, have the power to transform the future of the life sciences industry and improve patient outcomes. Defining Real World Data (RWD) According to the FDA, real world […]

2018 was a year marked by privacy scandals in the tech sector. These scandals, which were the focus of much media attention and government scrutiny, have helped to make issues of online privacy and data security a point of greater concern for average consumers. By now the general public has come to expect that data […]

We’ve reached a point where consumers now expect every aspect of the web to be available via mobile. There’s seemingly nothing left that we won’t do on mobile, which means that mobile experiences that are inconvenient, incomplete, or simply unenjoyable represent lost opportunities to connect with consumers. Meeting the mobile moment is a business imperative, […]

Earlier this week, our Director of Content, Bryn Dodson, joined other leading marketers as a featured speaker at Masterclassing’s Paid Social & Influencer event in New York. The event gathered decision-makers from brands including Goldman Sachs, Lego, NBA, and Verizon, and brought marketing experts together to share their insights into the changing world of digital media. Bryn used […]

Artificial Intelligence (AI) is one of the most ground-breaking technologies the world has ever seen, and industry leaders and marketers pretty much universally recognize the impact AI will have on every aspect of business and consumer life. But the fact that marketers are all in on AI doesn’t mean that consumers necessarily feel the same […]

If your brand’s eCommerce experience is built on Magento 1, you have little more than a month to make the switch to a new platform. On June 30th, Magento will sunset its Magento 1 offering. Businesses using it will have to choose a new eCommerce platform, whether that’s moving on to Magento 2 – the […]

E-commerce will not be the death of the in-store shopping experience, but there’s no denying that its advent has had far-reaching effects. Most importantly, it has given consumers a greater number of purchasing options and created a higher expectation of convenience. Brick and mortar isn’t dead, but it does need to evolve in order to […]

Your employees and business must change their habits far in advance in order to be prepared properly for a disaster. Long before Hurricane Sandy, SARS, or Covid-19 our employees have been storing their files in the cloud with backups on multiple continents at the press of a button. These actions are seamless to employees but integral […]