Category Archives: Audience Engagement

The Evolution of Consumer Privacy in 2020

The start of a new year is usually associated with change, resolutions, and personal development, and the beginning of this year brought some major changes in the area of consumer privacy with the California Consumer Privacy Act (CCPA), which was signed into law in 2018 and went into full effect on January 1, 2020. The […]

Three Companies that Prove Data is Key to Successful Digital Transformation

It’s natural to think of digital analytics as simply one component of digital transformation. While it’s undeniable that data is a major component of digital transformation, we would argue that it’s actually much more than that. Quite simply, analytics is the foundational element of any digital transformation strategy. In this article we’re looking at three […]

What is “TechQuilibrium” and How Can Your Business Achieve it?

One of the most significant cultural and economic shifts our society has experienced since the second industrial revolution has been the rise of big tech over the past two decades. We’re living through a digital revolution that has impacted every aspect of how we work and live. Notably from an economic perspective, digital giants exploded […]

SEO Tactics You Should Still Use For Your Site in 2019

An effective search engine optimization strategy is multi-faceted, combining a healthy mix of both onsite and offsite tactics. There have been many changes to SEO in the past few years, and tactics that no longer apply, however there are many SEO best practices that remain important for today. In this article we’re covering a handful […]

What You Should Know About Omnichannel vs. Multichannel Marketing

n the hyper-connected world we live in, it’s almost unheard of for a brand to exist in a single marketing channel anymore. At the bare minimum, most brands sell in two channels — for example, ecommerce and brick-and-mortar or ecommerce and social, making the shopper journey impossible to predict. A customer today moves across multiple […]

BFM @ Masterclassing: Meme Culture

meme  /mēm/  noun  an element of a culture or system of behavior that may be passed from one individual to another by nongenetic means, especially imitation.  a humorous image, video, piece of text, etc., that is copied (often with slight variations) and spread rapidly by Internet users.  The first-ever meme:   Memes are more than just a picture with […]

A Guide to User-Generated Content for Your Brand

User-generated content, often abbreviated to UGC, is, broadly speaking, any content users post online. In the context of digital marketing, user-generated content is a component of content marketing in which brands repurpose content created by their customers and audiences, incorporating it into their own marketing materials. User-generated content comes in a lot of different forms […]

The Benefits of Robotic Process Automation in Finance

Robotic Process Automation, or RPA, is helping to transform businesses in a whole host of industries by powering the automation of the repetitive tasks that commandeer employee focus and time better spent on more complex work. In this article we’re going to dive into the subject of robotic process automation, covering what its benefits are […]

Getting Real with Reality Tech: AR vs. VR

The terms augmented reality and virtual reality marketing might conjure images of Pokemon Go or immersive video game experiences, but AR and VR are more than tools for the gaming industry – they are fast becoming powerful marketing tools for forward-thinking brands. In the future, as AR and VR adoption continues to grow, they will […]

A Guide to 24 Hour Content

The advent of the social media “Story” is one of the most exciting social media feature innovations to come about in the past few years. As such, it’s had a huge impact on the landscape of social media marketing. Though initially a lot of brands were unsure of the usefulness of ephemeral content (many wondered […]