Crafting logos with impact
Consumers see more logos today than ever before, but they only remember a select few. Great logos embody their brand, tell a unique story, speak values loudly – they stand for something.
While most brands know what they stand for, realizing their ideals in a symbol is a daunting challenge. And more than 17 years of building brands have taught us that memorable logos don’t happen by accident.
At Blue Fountain Media, our logo design process is informed by high-quality research and sound strategy. Our team goes hands-on with clients to create a logo that makes a real impression – something your audience can rally behind and rep with pride.
Strategy to storytelling
Smart brands know a logo is a powerful storytelling device. Today’s iconic brand symbols enjoy their status because they have instant associations with moments, emotions, and attitudes. But they don’t start like this. They earn that space in the consumer’s mind.
To forge this bond with an audience, your brand must take the time to learn and listen. That process opens up big questions about the brand you are, and the brand you want to be one, five, or ten years down the line.
Impactful brand storytelling should make waves, but if it doesn’t have a foundation of research justifying it, success is just luck. That’s why our logo design process starts with research every time.