eCommerce businesses know that user experience and revenue go hand in hand. When users find shopping hard, slow, or confusing, they don’t convert and you don’t get paid.
That’s why your eCommerce site should be working hard for you – streamlining your business and making shopping effortless. But without a well-developed site, you’re trying to build a great experience on shaky foundations.
With over 17 years in the business, Blue Fountain Media has developed more than our share of high-performing eCommerce sites. We focus on delivering an experience users love, so you can get products off your shelves and into buyers’ carts.
Pillars of a great eCommerce experience
An eCommerce site is not just another website. Multiple business-critical elements need to be executed properly in order to ensure a strong return on your investment.
A seamless shopping experience. An eCommerce build must make shopping easy and secure. Pages must load quickly and reliably, with a consistent look and feel, compelling content, and search functionality that meets users’ needs and expectations.
The right integrations. A static site that’s disconnected from your business ecosystem creates data entry work for employees, and irritates customers with out-of-date information and limited features.
Interaction and personalization. Customers expect sites to “remember” them with features such as product recommendations, promos, and a tailored, content-rich experience. And as a customer-facing channel, the richest eCommerce experiences offer ready access to real-time support such as live chat.
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