Why eCommerce website design matters
Creating custom experiences is key to winning customers’ hearts – and seizing market share. When the right products, design, features, and branding come together, users have more excuses to stick around – and more reasons to buy.
We’ve been designing high-performing websites for over 17 years, and eCommerce sites are at the core of our expertise. We’re focused on creating strategic, compelling designs that deliver unique experiences, driving purchases and bringing users back again and again.
What’s important in eCommerce website design
To sell products, you need to sell your users on your brand. Leading users to purchase means taking a closer look at who they are, what keeps them interested, and why they convert.
Audience insights. People have tons of options on where to spend their money. By educating, solving problems, and meeting user objections, you make your business the best option.
Experience-driven design. In today’s eCommerce landscape, user experience is everything. With customers becoming more discriminating, a compelling user experience is a powerful differentiator.
Purchasing convenience. Complex and confusing experiences leave sales on the table. If users can’t get from product page to checkout in just a few clicks, they’ll start looking elsewhere.
We start every eCommerce design project by conducting stakeholder interviews, and combing through data and industry trends, to get a clearer picture of your business.
Understanding your audience is just as important as knowing your business – our team zeroes in on your audience’s problems, needs, and motivations, discovering what their interests are and what drives their shopping behavior.
Plotting the course for success
It takes a team to build a strategy. So once our research is completed, an experienced website strategist pulls together experts from multiple disciplines to gather insights and set strategic direction.
Once we’ve identified the way forward, we present our findings and recommendations to your team, and lay out the next steps for designing your eCommerce website.
Building your storefront’s foundation
Our UX team takes learnings from our strategy to create a sitemap, which is a blueprint for the site’s structure and hierarchy. At the same time, our team puts together a list of technical requirements and specifications for the site to ensure it performs as intended once it’s developed.
With the structure in place, the UX team creates wireframes that show page layout and interactions, ensuring that every scroll and click turns into a positive and cohesive experience.
Creating experiences that convert
Design is where the experience truly takes shape. Starting with an exploratory session, we work collaboratively with your team to define the website’s visual style.
Working from the wireframes, a designer brings our strategic concepts to life by crafting full-color mockups of key site pages for desktop, mobile, and tablet.
Making your new marketplace
If we’re developing your eCommerce site, this is when our team turns form into functionality, breathing life into our designs and adding the features that ensure optimal performance. [link to eCommerce Development]
If you have your own development team ready to execute, we hand off spec docs and visual guides to streamline the dev process.
Ensuring everything works perfectly
As part of development, we provide QA and testing to ensure your eCommerce website is fully functional. Running tests on over 100 checkpoints lets us check your site’s performance, reliability, and security and confirm it meets benchmarks. At that point, we’re ready to launch.