Data is powerful. It helps businesses find opportunity and maximize marketing efficiency. So it’s no surprise that businesses are collecting more data than ever before.
But somehow, more data doesn’t always translate into valuable, actionable insights.
If you can’t separate signal from noise – and extract the insights that help you boost marketing performance – then your data collection is a story of lost opportunity.
Blue Fountain Media drives marketing success by infusing data with context to drive informed action. By collecting and visualizing data, and teaming up data experts with cross-disciplinary teams of marketers, we lay the foundations for smarter strategic decisions.
Data analytics requires technical skill and expertise, but it’s not all number-crunching. A strong partner should demonstrate:
A business mindset. It’s critical to measure marketing performance, but ultimately the point is to drive business impact. A strong data analytics partner should constantly be looking to tie marketing activities to business goals.
Effective teamwork. Numbers don’t speak for themselves, and even smart analysts can miss important trends without specialist expertise. Interpreting the data should be a team effort.
Clear communication. A sharp analysis isn’t useful if no one communicates it. Your data analytics team should be regularly and clearly explaining what they’re finding and helping you make sense of it.