Creating brand collateral for business impact
Brand collateral – from packaging and print to business cards and t-shirts – is about getting your brand noticed and strengthening the bond between company and customer. Putting truly memorable collateral in the hands of your customers requires great design – not to mention branding worth showing off in the first place.
As a full-service branding and marketing agency, Blue Fountain Media knows there’s a lot more to creating powerful brand collateral than slapping a logo on a product. Our designers add to your marketing toolkit with creative, eye-catching designs, applied to the right products in the right way.
What a brand collateral partner must deliver
While design expertise is important, only a partner that blends the art of design with marketing science can have a real impact on your business. Here’s what to look for:
A holistic view. Great designers pay attention to the smallest design details, but also have a big-picture perspective on the role of collateral in building your business.
A tactical mindset. Great partners think strategically, creating designs people can relate to, customers feel empowered by, and which perfectly capture a brand’s personality.
A wealth of experience. A strong design partner has worked with brands both big and small across multiple industries – and has the experience to prove it.