Author Archives: duytran

Digital Marketing Myths in 2019: Telling Fact from Fiction

As an industry, digital marketing has always been plagued by rumors and myths about what works and what doesn’t. With a wide array of approaches and strategies available to implement  (and each of them with their own diehard advocates), it’s not surprising that there’s confusion about what businesses need to do in order to achieve […]

Data is Behavior – How to Deploy Predictive Analytics to Enhance Digital Experiences

Almost anyone with a website uses some form of analytics to understand past user behavior and to make decisions for future marketing campaigns based on that data. However, the sheer volume of data most companies collect these days makes it nearly impossible for any mere mortal to isolate useful insights without the help of AI. […]

How COVID-19 is Impacting Global Industry

Over the past few weeks it has become increasingly clear to people, all over the world, that the impacts of the COVID-19 pandemic are going to be significantly deeper, farther-reaching and longer than most of us could have imagined even as the Coronavirus began leaping from China to Europe. As people begin practicing stricter measures […]

The Impact of Instagram Checkout on Ecommerce

In the first quarter of 2019, Instagram made headlines by announcing the roll out of a native checkout experience for a limited number of U.S. brands, with plans to expand the offering in the months that followed. The new feature allows users to purchase products directly from their feed, finally bridging the gap between exploration […]

The Role of AI during the Coronavirus Pandemic

As covid-19 spreads across the globe taking a toll on human life, wreaking havoc on healthcare systems, and throwing financial markets into turmoil, governments and industry are doing everything they can to help slow the spread of the virus and “flatten the curve” of the pandemic. Over the past few weeks, we’ve seen that Artificial […]

COVID-19: Our Commitment to Business Continuity

Dear Valued Blue Fountain Media Clients: As the COVID-19 virus continues to disrupt our everyday lives, we wanted to reach out and let you know the Blue Fountain Media team is here, ready to assist you in driving your business forward. First, and most importantly, we want to assure you that we have established a […]

Talk Shop: Director of Content, Bryn Dodson

Twice a month, we grab a few select BFMers, sit them down, and pick their brains about what they do and how they do it. From marketing to design, to HR and beyond, everyone is fair game. Today we sat down with Director of Content, Bryn Dodson to discuss topics such as the culture of […]

Speaking to Consumers in the Midst of a Global Pandemic

We are currently living through a moment of societal upheaval the likes of which most of us have never seen in our lifetimes. Since the Coronavirus crisis began to grow in scope and severity beginning in January, the pandemic has become the dominant news story to the exclusion of nearly everything else. People concerned for […]

Survey: How Consumers Will Tackle Holiday Shopping in 2019

Summary Findings For the 2019 holiday shopping season, Blue Fountain Media, a Pactera company, conducted a survey of over 1,000 US consumers to gauge emerging patterns in online shopping habits and trends. As expected, consumers plan to do most of their holiday shopping online this year, citing convenience as the primary motivator. 30% of those […]

How the Coronavirus Crisis is Impacting Fintech

The global coronavirus pandemic has far-reaching implications for every aspect of the economy, and fintech is already feeling some of the consequences of the escalating crisis. From canceled events to shrinking opportunities for fundraising, we’re talking through some of the biggest challenges this crisis will present to the industry. We’re also highlighting the areas of […]