Author Archives: duytran

The advent of the social media “Story” is one of the most exciting social media feature innovations to come about in the past few years. As such, it’s had a huge impact on the landscape of social media marketing. Though initially a lot of brands were unsure of the usefulness of ephemeral content (many wondered […]

Every couple of years a new concept in digital marketing comes to dominate the discussion more than any other. For the past few years, the issue on the minds of most enterprise businesses has been that of digital transformation. Digital transformation is a concept so broad that it generates many different definitions. Loosely speaking, however, […]

Video was once considered an add-on element to digital strategy, more of a nice-to-have than an essential tool. But, over the past few years video streaming has improved by leaps and bounds, and each of us now always has a tiny screen with us, enabling us to consume video wherever and whenever we want. The […]

Digitization in the Life Sciences Sector Whether it’s biotech, pharma, or MedTech, the life sciences space has lagged behind other industries in technology advancement, in part due to high regulations as well as other compliance, data security, and privacy challenges.  During my time analyzing the sector several years ago, I was fascinated with advancements in […]

We’ve all heard the phrase “the customer is always right,” and never has this been more true than in the consumer-centric world we live in today. The advent of the internet has given consumers the tools to be able to research any company, product, or service they need. This, in turn, means that brands need […]

If you looked into a reverse crystal ball at the last 10 years in online stores, you’d find a lot of nostalgic relics. While the first-ever website was technically built in 1991, the text-based, GIF-heavy, slow-to-load storefronts from back then are a far cry from what customers experience today.  The creation of the world wide web […]

Every brand has competitors, and every brand spends a significant amount of time and energy trying to establish or maintain an edge over these competitors. Unfortunately, there’s no single silver bullet marketing technique that will allow your brand to outfox the competition. Success will come down to a multitude of factors, but one of the […]

Visual search has been around in some form or the other for about a decade now, but it hasn’t always been particularly effective. In the past few years, however, new technologies have enabled companies to develop more advanced visual search capabilities. Finally, visual search has become a tool that is reliably useful. In this article […]

Voice search has been a buzzy topic in digital marketing for the past few years, and it’s likely to continue dominating conversations in the marketing arena for years to come. By now we all have heard this famous prediction by ComScore that – “By 2020, half of all searches will be conducted via voice.” It only makes sense that […]