Author Archives: duytran

A Guide to 24 Hour Content

The advent of the social media “Story” is one of the most exciting social media feature innovations to come about in the past few years. As such, it’s had a huge impact on the landscape of social media marketing. Though initially a lot of brands were unsure of the usefulness of ephemeral content (many wondered […]

The Digital Transformation of Enterprise Business and How to Stay Ahead

Every couple of years a new concept in digital marketing comes to dominate the discussion more than any other. For the past few years, the issue on the minds of most enterprise businesses has been that of digital transformation. Digital transformation is a concept so broad that it generates many different definitions. Loosely speaking, however, […]

Why Video is the Game Changer Your Audience Needs

Video was once considered an add-on element to digital strategy, more of a nice-to-have than an essential tool. But, over the past few years video streaming has improved by leaps and bounds, and each of us now always has a tiny screen with us, enabling us to consume video wherever and whenever we want. The […]

Digital Transformation in Life Sciences

Digitization in the Life Sciences Sector Whether it’s biotech, pharma, or MedTech, the life sciences space has lagged behind other industries in technology advancement, in part due to high regulations as well as other compliance, data security, and privacy challenges.  During my time analyzing the sector several years ago, I was fascinated with advancements in […]

Diving into the Minds of Consumers: Understanding Consumer Intent

We’ve all heard the phrase “the customer is always right,” and never has this been more true than in the consumer-centric world we live in today. The advent of the internet has given consumers the tools to be able to research any company, product, or service they need. This, in turn, means that brands need […]

Ecommerce Customization: How Technology is Changing the Way Online Stores are Built

If you looked into a reverse crystal ball at the last 10 years in online stores, you’d find a lot of nostalgic relics. While the first-ever website was technically built in 1991, the text-based, GIF-heavy, slow-to-load storefronts from back then are a far cry from what customers experience today.  The creation of the world wide web […]

Building Brand Awareness to Create a Competitive Edge

Every brand has competitors, and every brand spends a significant amount of time and energy trying to establish or maintain an edge over these competitors. Unfortunately, there’s no single silver bullet marketing technique that will allow your brand to outfox the competition. Success will come down to a multitude of factors, but one of the […]

How Visual Search Works and Why it Matters

Visual search has been around in some form or the other for about a decade now, but it hasn’t always been particularly effective. In the past few years, however, new technologies have enabled companies to develop more advanced visual search capabilities. Finally, visual search has become a tool that is reliably useful. In this article […]

Voice Search: What It Is and Why It Matters

Voice search has been a buzzy topic in digital marketing for the past few years, and it’s likely to continue dominating conversations in the marketing arena for years to come. By now we all have heard this famous prediction by ComScore that – “By 2020, half of all searches will be conducted via voice.” It only makes sense that […]

Content Marketing Survey: Breaking it Down

We recently polled over a thousand internet consumers, aged 18-55, and asked them about their content marketing preferences. The survey’s goal was to identify market shifts and consumer trends that affect digital marketers, and relate those findings to content marketing efforts. Below we’re recapping what we consider to be the key findings from the survey, […]